If your business isn’t active on social media, you’re missing out on more than just likes. In 2025, social media isn’t just a place to be seen — it’s a place to grow your brand, connect with customers, and drive real sales.
Let’s explore what social media marketing (SMM) really is, why it still works, and how you can use it to grow your business.
What Is Social Media Marketing (SMM)?
Social Media Marketing is the use of social platforms like Facebook, Instagram, TikTok, LinkedIn, and X (formerly Twitter) to promote your brand, share content, engage with your audience, and ultimately drive sales or leads.
But effective SMM is more than just posting random photos or trending memes. It’s about having a clear strategy, knowing your audience, and delivering value consistently.