If you own a business and want more people to find you online, you’ve probably heard of SEO. But what exactly is it—and why is it still so important in 2025?
Let’s break it down in simple terms.
What Is SEO?
SEO stands for Search Engine Optimization. It’s the process of improving your website so it appears higher in search results on platforms like Google when people search for something related to your business.
For example, if you’re a fitness coach in Nairobi, you’d want your website to show up when someone searches “best fitness coach in Nairobi” or “online personal trainer Kenya.”